Building an Academic Community Challenges for Education Quality Management

Justyna M. Bugaj, Ph.D., is an associate professor at WSB University, Dabrowa Gornicza, Poland. Her research centre on strategic management and quality assurance in higher education institutions. Author of numerous articles, reports and expert opinions commissioned by Polish and foreign organizations.

Malgorzata Budzanowska-Drzewiecka, Ph.D., is an assistant professor at the Jagiellonian University, Poland. Her research centre on consumer behaviours and marketing communication. She focuses on the persuasiveness of electronic word of mouth. She has published monograph and articles on the quality of education.

Beata Mikolajczyk, Ph.D., is a professor at Adam Mickiewicz University in Poznań. Her research focuses on persuasion in texts from different public domains, also in texts on higher education. She has served as pro-rector for education and as a member of the Polish Accreditation Committee and the Committee for Scientific Policy.