Shifting the Marketing Mindset A Toolkit To Drive Sustainable Transformation

"Anyone looking for advice on embracing a more sustainable business model may not immediately turn to a book on marketing from an ex-chemicals executive. But it is precisely Clara Millard Dereudre's decades of experience and unique perspective that qualify her to reimagine the power of good marketing, and even in the most stubborn industries and environments. Shifting the Marketing Mindset is about rethinking the purpose of marketing to reconnect companies to the outside world, and to societies now yearning for a more hopeful future, with business leading the way".

Paul Polman, business leader and campaigner, co-author, Net Positive: how courageous companies thrive by giving more than they take.