Sustainability, a question of attitude Persuasive communication through videos on the internet and its relationship with attitudes towards sustainability
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- Englisch ausgewählt
Fr. 93.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
28.04.2025
Verlag
Our Knowledge PublishingSeitenzahl
120
Maße (L/B/H)
22/15/0.8 cm
Gewicht
197 g
Sprache
Englisch
ISBN
978-620-6-76250-8
In recent years, consumption has increased exponentially, often without taking into account the environmental, social and economic damage, which will have an impact on future generations. On the other hand, various surveys show how connected society is, through their smartphones, consuming digital entertainment, especially on social networks and in videos available on the internet. So why not use this digital communication channel, based on videos and social networks, to sensitise people to sustainable consumption? This was one of my concerns when I started the research in this book, which is the result of my master's degree in administration from the Federal University of Pernambuco - Brazil, Postgraduate Programme in Administration, under the guidance of Professor Salomão Farias. The results were surprising, especially when I realised that people are aware of the harm they do to the environment, but that they don't make an effort to change their habits. At the end, I leave you with some suggestions for future research that could help change global behaviour, preserving our planet for future generations.
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