Successful Change Communication How to Inform, Involve and Inspire Employees
-
- Englisch ausgewählt
Fr. 59.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
28.04.2026
Verlag
Kogan PageSeitenzahl
346
Maße (L/B/H)
23.4/15.6/1.9 cm
Gewicht
526 g
Sprache
Englisch
ISBN
978-1-398-62489-4
Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results. Successful Change Communication equips senior communication and HR leaders with proven tools for navigating high-impact transformation. As organizations face restructures, leadership transitions, rebrands, ownership changes and AI-driven disruption, this book provides a clear governance-led model for designing communication that reduces risk, protects trust and aligns employees with strategic priorities. Written by acclaimed communication leader Rachel Miller, the book reframes change communication as a leadership discipline rooted in data-led decision making, stakeholder insight and enterprise readiness. Through expert interviews, real-world examples and a lifecycle-based structure, it shows how to plan, implement and evaluate communication strategies that deliver measurable value across the organization. You'll learn how to: - Apply strategic models that support governance, risk management and leadership visibility - Deliver informed communication strategies for restructures, CEO transitions and organizational redesign - Use data-led insights to assess employee impact and optimize decision making - Implement tools for reviewing, evaluating and improving communication ROI across the change lifecycle - Strengthen alignment between employees and the C-suite during periods of turbulence With a powerful blend of strategic insight, practical frameworks and expert perspectives, Successful Change Communication enables senior leaders to communicate with clarity and confidence, ensuring change delivers sustainable results. Themes include: change leadership, governance models, strategic communication, enterprise transformation, AI impact, organizational resilience
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung