Guidebook: Digital Nudging for Sustainable Consumer Delivery Choices
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Sprache:Englisch
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
20.06.2025
Verlag
BoD – Books on DemandSeitenzahl
36
Maße (L/B/H)
29.7/21/0.3 cm
Gewicht
136 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-8192-4858-0
The purpose of this guidebook is to provide a comprehensive, actionable approach to designing digital interventions that promote sustainable consumer delivery choices on e-commerce sites. Drawing on the latest behavioral science models, such as the COM-B Model (Michie et al., 2011), and offering step-by-step guidance on applying digital nudging, this guidebook aims to empower you to craft effective behavior change campaigns. By applying the insights and tools within, the guidebook seeks to support the creation of more sustainable, efficient, and consumer-friendly logistics system.
This guidebook was produced as part of the SuCoLo project, which has been funded by the Austrian Federal Ministry of Climate Action, Environment, Energy, Mobility, Innovation and Technology under the Driving Urban Transitions Partnership, which has been co-funded by the European Union under grant agreement no. 905465. Further information on the project can be found at https://sucolo.eu/.
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