Sustainable Branding, Cultural Intelligence and Co-Marketing
-
- Englisch ausgewählt
Fr. 218.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
25.07.2025
Herausgeber
Theodore Tarnanidis + weitereVerlag
IGI GlobalSeitenzahl
326
Maße (L/B/H)
25.4/17.8/1.8 cm
Gewicht
616 g
Sprache
Englisch
EAN
9798337362038
Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global connection and social consciousness in the marketplace. As consumers value ethical practices and cultural relevance, brands prioritize alignment with sustainability goals and an understanding of diverse audiences. Cultural intelligence enables companies to navigate global markets with sensitivity and inclusivity, fostering deeper connections with consumers. Meanwhile, co-marketing increases impact by combining audiences, resources, and values. When integrated, these approaches create powerful, purpose-driven narratives that resonate across cultures and contribute to long-term brand equity and trust. Sustainable Branding, Cultural Intelligence and Co-Marketing explores how brands integrate sustainability, cultural intelligence, and strategic partnerships to build meaningful identities. It examines the ways these elements influence consumer perception, drive brand loyalty, and foster collaborative innovation in competitive markets. This book covers topics such as ethics and law, destination branding, and sustainable development, and is a useful resource for business owners, marketers, academicians, researchers, and scientists.
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung