A touch of colorful flavor with musical fragrance The use of sensory branding strategies at points of sale as a way of building the Osklen brand identity. DE
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- Englisch ausgewählt
Fr. 95.90
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.10.2025
Verlag
Our Knowledge PublishingSeitenzahl
152
Maße (L/B/H)
22/15/1 cm
Gewicht
244 g
Sprache
Englisch
ISBN
978-620-9-16126-1
This book sought to demonstrate the importance of Sensory Branding as a unique form of communication and interaction at points of sale. With the advent of consumers' need to experience and enjoy innovative and distinctive sensations and connections, changes have occurred in the relationship between brands and consumers. Brands have realized the importance of sensory strategies as a means of strengthening their ties and loyalty. The five senses can be used to achieve various objectives, including influencing consumer behavior, increasing brand awareness, creating associative experiences, and improving consumer satisfaction. Thus, the case study presented in this paper showed how the Osklen brand uses sensory strategies at points of sale to build its identity and how the use of these strategies has changed the brand's relationship with its consumers. It was concluded that the exaltation of the senses at points of sale is an effective strategy for interaction and consolidation of the Osklen brand.
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