Is online advertising permitted without the consent of those affected? The lawfulness of online advertising using personal data under the General Data Protection Regulation. DE
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- Englisch ausgewählt
Fr. 36.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
22.12.2025
Verlag
Our Knowledge PublishingSeitenzahl
56
Maße (L/B/H)
22/15/0.4 cm
Gewicht
102 g
Sprache
Englisch
ISBN
978-620-8-88900-5
The lawfulness of the use of personal data is newly regulated in the General Data Protection Regulation (GDPR). However, it remains unclear whether the consent of the data subjects is required for this or whether advertising is justified as a 'legitimate interest' for use in accordance with Article 6(1)(f) GDPR. To answer this question, the term 'direct marketing', which is frequently used but not defined by European legislators, is examined in more detail and an attempt is made to resolve the conflict between Article 6(1)(f) GDPR and Article 13 ePrivacy Directive.
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