Only an IT Thing? Leading the AI Agenda. The Role of CIOs versus CTOs in Shaping AI Orientation
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Sprache:Englisch
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Format
Kopierschutz
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Erscheinungsdatum
19.02.2026
Verlag
GRINSeitenzahl
(Printausgabe)
Dateigröße
1010 KB
Sprache
Englisch
EAN
9783389178355
With the growing significance of artificial intelligence (AI), the examination of a company's overall strategic alignment towards the development and use of AI, referred to as AI orientation, has captured increased attention in the literature. However, the impact of technology-focused TMT roles on such strategic alignment in U.S. companies remains ambiguous. Based on the premise that IT and AI investments are strongly interdependent within firms, this study also explores the moderating effect of industry IT intensity. Using a panel dataset comprising 3,811 firm-year observations of U.S. S&P 500 companies from 2012 to 2020, the results confirm a positive effect of CTO presence on AI orientation. Unexpectedly, no significant effect of CIO presence or a moderating effect of industry IT intensity on the relationship between CIO, CTO, and AI was identified. These findings not only highlight the strategic importance of the CTO role in U.S. companies but also underscore differences between CIO and CTO roles. This study contributes to the literature by exploring the distinct impacts of specific TMT roles on AI orientation in U.S. firms and identifying relevant areas for future research, such as a deeper analysis of the differences between IT and AI in companies and the role of AI literacy within the TMT.
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