The Relationship Revolution Mastering 1:1 Account-Based Management
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 46.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
16.05.2026
Verlag
Business Expert PressSeitenzahl
224
Maße (L/B/H)
22.9/15.2/1.2 cm
Gewicht
332 g
Sprache
Englisch
ISBN
978-1-60649-314-4
The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.
Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.
Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.
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