Marketing that Works Building Breakthrough Brands in India
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- Englisch ausgewählt
Fr. 37.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
26.01.2026
Verlag
Penguin Random House IndiaSeitenzahl
288
Maße (L/B/H)
21.9/13.6/2 cm
Gewicht
224 g
Sprache
Englisch
ISBN
978-0-14-347378-7
While India is rapidly creating its magical growth story, our thought process in building brands is alarmingly obsolete. We are still heavily dependent on 'Segmentation-Targeting- Positioning', designed and applicable for Western demographics. Hence, we fail to fulfill our truest potential, as Indian creators and customers.
Through through-provoking relatable essays, this book provides a deeper exploration of the Indian buying behavior, with timeless marketing insights. It also serves as an actionable toolkit, providing a dynamic roadmap for every organization, which wishes to build successful brands in this country. Lastly, it is an overdue response to 'thought colonialism', as India most certainly deserves a customized Brand Leadership model, which is uniquely customer-centric.Marketing That Works is your ultimate marketing-driven action plan, designed to help marketers build outstanding and long-lasting brands in any part of India. Made in India, exclusively for India.
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