Brand Image and Brand Management in The Digital World
-
- Englisch ausgewählt
Fr. 34.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
05.03.2026
Verlag
MC Zell Book WritingsSeitenzahl
206
Maße (L/B/H)
22.9/15.2/1.1 cm
Gewicht
307 g
Sprache
Englisch
ISBN
978-1-971360-04-1
"Brands exist not to leave a mark on the world, but to make a place in people's hearts!" In today's rapidly evolving digital ecosystem, a brand is no longer just a name, symbol, or design; it is a dynamic organism that lives and breathes through user interaction. Brand Image and Brand Management in the Digital World provides a comprehensive, multidimensional guide to understanding how brands can build deep, trust-based, and meaningful relationships with the modern consumer. Written by expert Ahmet Çimer, this book bridges the gap between classic marketing theories-such as the models of Aaker, Keller, and Kapferer-and the transformative realities of the digital age. By exploring the intersection of psychology, data analytics, and cultural shifts, Çimer reveals why success today depends on a brand's ability to be felt, not just seen. Key Features of This Strategic Guide:The Psychology of Perception: A deep dive into how motivation, learning, and cultural codes shape the way consumers interpret brand messages. Digital Transformation: Analysis of the shift from one-way traditional advertising to interactive, participatory branding and "co-creation" spaces. The Reputation Architecture: A breakdown of the three pillars of sustainable digital branding: Trust, Consistency, and Meaning. Data-Driven Strategies: How to leverage big data and AI for personalization without compromising ethical standards or consumer privacy. Global Case Studies: Real-world analysis of industry leaders including Apple, Tesla, Nike, Starbucks, and Patagonia to illustrate successful image management. Why This Book is Essential: Whether you are a marketing professional, an entrepreneur aiming to launch a new brand, or a researcher in the field, this work serves as an essential roadmap for navigating the complexities of the digital world. It offers practical insights into how academic concepts manifest in real-world business environments, providing you with a strategic guide to building deeper, trust-based, and meaning-driven consumer relationships. Learn how to transform your brand from a mere product into a cultural actor that resonates with consumers on an emotional level.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.