Managerial Economics Concepts and Principles
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 42.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
18.05.2026
Verlag
Business Expert PressSeitenzahl
166
Maße (L/B/H)
22.9/15.2/0.9 cm
Gewicht
251 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-1-60649-569-8
Economic thinking belongs in every manager's toolkit.
Managerial Economics shows how sound economic reasoning leads to better business decisions across operations, marketing, finance, and strategy. Far from being an abstract academic exercise, economics provides a practical framework—and a shared language—for understanding how firms operate and compete within their markets.
This concise text applies core principles of microeconomics to real-world business decisions. Using clear conceptual models, it explains the essential relationships among price, cost, revenue, output, and profit, while introducing key ideas from consumer demand, production, market structure, and competition. The book also explores why firms grow, how large organizations can be structured more effectively, and when market regulation is necessary.
The second edition updates classic managerial economics with timely examples and emerging issues such as stakeholder capitalism, disruptive technologies, and industrial policy. Written with minimal mathematics and maximum clarity, Managerial Economics equips readers with practical insight into how businesses and markets function—and how they can function better.
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