Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Verlag
Jossey-BassSeitenzahl
282
Maße (L)
24.5 cm
Gewicht
818 g
Sprache
Englisch
ISBN
978-0-7879-6543-3
Downsizing, disenchantment with the workplace, and organizations seeking ways to temporarily use professional talent have all caused a substantial rise in the number of consultants. This growth brings with it a growing need for more information by new consultants about how to market their practices. In addition, longtime consultants feeling the pressure of more competition and more informed clients, have a need to find their most promotable competitive edge. This book, the latest from one of our most respected and popular authors, will serve as a complete 'how-to' guide to develop and implement a more aggressive marketing plan which will make consultants more visible to clients and more competitive in the marketplace. This book will be a practical guide to helping consultants develop a powerful marketing message and how to find potential clients to whom the message should be delivered.
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