Ubiquitous and Pervasive Commerce New Frontiers for Electronic Business

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Ubiquitous and pervasive commerce : new frontiers for electronic business

(Computer Communications and Networks)

Roussos G., Springer-Verlag New York, Inc., Secaucus, NJ, 2005. 194 pp. Type: Book

Date Reviewed: Mar 28 2006

Ubiquitous computing (UC) applications can now be found in places other than science

fiction books. As they are intended to be invisible, we need to look for them more carefully.

The emergence of techniques for the ubiquitous and pervasive computing paradigm

signifies a new wave in computing, one where technology loses its imminent visibility and

blends with objects, locations, and even humans. Still in its inception, this movement is

gaining momentum in different application areas. The commerce area, however, appears to

have gone further than others.

This volume presents a methodological overview of the new frontiers for e-business,

discussing its past, present, and possible futures. When we look at e-business historically--

from 1951, when for the first time software was used to conduct business (by J. Lyons and

Co., an example from the first chapter of the book), through the development of bar codes,

to the current implementation of radio frequency identification (RFID) tags placed in

products--we become aware of the amount of work and ideas that have been implemented

or abandoned.

In addition to the introductory part, the book has three other parts: "Technology,”

"Business,” and "Society,” with a total of 11 chapters that complement each other greatly.

The "Technology” part of the book focuses on the supply chain management standards in

ubiquitous commerce and on a couple of applications of RFID technology. The "Business”

part discusses such topics as UC approaches to extending customer relationship

management, customer tracking, price discrimination, and the design of pervasive retail

experiences. The "Society” partfocuses on the legal and societal challenges of the use of

UC in commerce, as it will impose significant changes in the way we do business.

In conclusion, this is an easy-to-read volume that will be of use to casual readers,

students, and researchers.

Reviewer: Goran Trajkovski Review #: CR132598

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