Internationalisation of Logistics Systems How Chinese and German companies enter foreign markets
-
- Englisch ausgewählt
Fr. 137.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.11.2007
Abbildungen
XXX, 148 p.
Verlag
Springer BerlinSeitenzahl
148
Maße (L/B/H)
29.7/21/1.1 cm
Gewicht
494 g
Auflage
2008
Sprache
Englisch
ISBN
978-3-540-76982-8
Over the past decades the world economy has reached an unprecedented level of global integration. As markets are being liberalised and trade barriers continuously being removed, companies are in an ongoing process of internationalisation. For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.
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