Marketing Plans How To Prepare Them, How To Use Them
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
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Verlag:Elsevier LTD, Oxford
Fr. 58.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
März 2007
Abbildungen
farbige Abbildungen, Grafiken
Verlag
Elsevier LTD, OxfordSeitenzahl
675
Maße (L/B/H)
4.5/19.3/24.7 cm
Gewicht
1906 g
Auflage
6th ed.
Sprache
Englisch
ISBN
978-0-7506-8386-9
Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated.
This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller.
A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning
Retains the practical step-by-step approach that gives the book unique clarity
Incorporates all the latest thinking in e-marketing, CRM and new planning practices
This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller.
A comprehensively revised and updated edition of the definitive and internationally bestselling guide to Marketing Planning
Retains the practical step-by-step approach that gives the book unique clarity
Incorporates all the latest thinking in e-marketing, CRM and new planning practices
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