Hall, C: Wine Marketing A Practical Guide
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- Hardcover
- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 82.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
24.09.2007
Verlag
Elsevier LTDSeitenzahl
376
Maße (L/B/H)
23.6/16.4/2.2 cm
Gewicht
600 g
Sprache
Englisch
ISBN
978-0-7506-5420-3
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
'How to' and 'how not to' case studies based on international examples
A guide to further reading and websites
'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
International case studies and examples to demonstrate real-life practice.
A variety of features to facilitate learning and allow self-evaluation.
'How to' and 'how not to' case studies based on international examples
A guide to further reading and websites
'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
International case studies and examples to demonstrate real-life practice.
A variety of features to facilitate learning and allow self-evaluation.
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