Introducing Social Semiotics An Introductory Textbook
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- Englisch ausgewählt
Fr. 79.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
13.12.2004
Verlag
Taylor and FrancisSeitenzahl
308
Maße (L/B/H)
24.3/17.8/1.5 cm
Gewicht
590 g
Sprache
Englisch
ISBN
978-0-415-24944-7
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology.
Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
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