Ross, D: The Intimate Supply Chain Leveraging the Supply Chain to Manage the Customer Experience
Fr. 173.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
16.06.2008
Abbildungen
36 Illustrations, black and white
Verlag
Taylor & FrancisSeitenzahl
304
Maße (L/B/H)
23.5/16.5/2.1 cm
Gewicht
560 g
Sprache
Englisch
ISBN
978-1-4200-6497-1
Bestselling author David Ross has been instrumental in the development of the principles and practices involved in implementing supply chain management in numerous companies across many industries. In this book he presents a paradigm shift in supply chain thinking. He explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience. Rather than focusing on a portfolio of products, this work explains how to focus on the individual customer's requirements with the intent of satisfying that customer's wants and needs.
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