Advertising Strategy: Creative Tactics from the Outside/In Creative Tactics From the Outside in
-
- Englisch ausgewählt
Fr. 46.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Dezember 2005
Verlag
Sage Pubn IncSeitenzahl
408
Maße (L/B/H)
27.7/21.7/2.1 cm
Gewicht
930 g
Sprache
Englisch
ISBN
978-1-4129-1796-4
Key Features:
- Up-to-date examples: over half were produced in the last two years.
- Writing for the Internet//Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet
- Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text.
- War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny.
- Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter.
- Who's Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.