Market Driven Strategy Rev/e
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- Hardcover ausgewählt
- Taschenbuch
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Sprache:Englisch
Fr. 48.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.11.1999
Verlag
Free Spirit PublishingSeitenzahl
432
Maße (L/B/H)
24.3/16.5/3.4 cm
Gewicht
658 g
Sprache
Englisch
ISBN
978-0-684-86536-2
Day introduces the five critical, interdependent choices that managers must make to create a market-driven strategy. With dozens of examples from companies such as Otis Elevator, GE, H.J. Heinz, Ikea, Nestle, Acuson, and 3M, he shows how forward-thinking companies select their markets, differentiate their products, choose their communication and distribution channels, decide on the scale and scope of their support activities, and select future areas for growth. Finally, Day persuasively documents the commitment to thinking and planning processes at these winning companies that harnesses the power of bottom-up understanding of customers and competitive realities with top-down vision and leadership.
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