What Is E-Business? How the Internet Transforms Organizations
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- Hardcover
- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 65.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
18.09.2006
Verlag
WileySeitenzahl
264
Maße (L/B/H)
24.6/17.3/2 cm
Gewicht
476 g
Sprache
Englisch
ISBN
978-1-4051-2558-1
Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business.
This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
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