Focus Groups as Qualitative Research 2nd edition
-
- Hardcover ausgewählt
- Taschenbuch
-
Sprache:Englisch
Fr. 159.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
01.01.1997
Herausgeber
David MorganVerlag
Sage PublicationsSeitenzahl
88
Maße (L/B/H)
22.2/14.5/1 cm
Gewicht
260 g
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-0-7619-0342-0
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.