Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Juli 2007
Verlag
Irwin/mcgraw HillSeitenzahl
382
Maße (L/B/H)
25.1/20.7/1.4 cm
Gewicht
667 g
Sprache
Englisch
ISBN
978-0-07-338102-2
"Essentials of Marketing Research" concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. "Essentials of Marketing Research" gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
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