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  • Produktbild: McQuail's Reader in Mass Communication Theory
  • Produktbild: McQuail's Reader in Mass Communication Theory

McQuail's Reader in Mass Communication Theory

Fr. 134.00

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2002

Herausgeber

McQuail Denis

Verlag

Sage Publications

Seitenzahl

428

Maße (L/B/H)

24.4/17/2.4 cm

Gewicht

800 g

Sprache

Englisch

ISBN

978-0-7619-7243-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

01.04.2002

Herausgeber

McQuail Denis

Verlag

Sage Publications

Seitenzahl

428

Maße (L/B/H)

24.4/17/2.4 cm

Gewicht

800 g

Sprache

Englisch

ISBN

978-0-7619-7243-3

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7|99095|Erfurt|DE

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road|EC1Y 1SP|London|GB

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  • Produktbild: McQuail's Reader in Mass Communication Theory
  • Produktbild: McQuail's Reader in Mass Communication Theory
  • PART ONE: ORIGINS AND DEVELOPMENT OF THE FIELD OF STUDY
    General Introduction
    PART TWO: CONCEPTUAL ISSUES AND VARIETIES OF APPROACH - Denis McQuail
    Editor¿s Introduction
    Media Sociology - Todd Gitlin
    The Dominant Paradigm
    A Cultural Approach to Communication - James W Carey
    A `New¿ Paradigm? - Liesbet van Zoonen
    The Propaganda Model - Edward S Herman
    A Retrospective
    PART THREE: MASS MEDIA AND SOCIETY
    Editor¿s Introduction
    The Mass Society - C Wright Mills
    The Communications Revolution - Alvin W Gouldner
    News, Public, and Ideology
    Defining Media Events - Daniel Dayan and Elihu Katz
    Media and Behavior - a missing link - Joshua Meyrowiz
    PART FOUR: FROM OLD TO NEW MEDIA
    Editor¿s Introduction
    Towards a New Classification of Tele-Information Services - Jan L Bordewijk and Ben van Kaam
    Artifacts and Paradoxes in New Media - Ronald E Rice
    The Internet as Mass Medium - Merrill Morris and Christine Ogan
    The Internet and Forms of Human Association - James Slevin
    PART FIVE: NORMATIVE THEORY
    Editor¿s Introduction
    The Press and the Public Interest - Everette E Dennis
    A Definitional Dilemma
    Foundations and Limits of Freedom of the Press - Judith Lichtenberg
    On Social Responsibility Theory - John C Nerone
    The Public Sphere as Historical Narrative - Peter Dalhgren
    New Roles for Public Service Television - Jay G Blumler and Wolfgang Hoffmann-Reim
    PART SIX: GLOBAL MASS COMMUNICATION
    Editor¿s Introduction
    Theorizing the News Agencies - Oliver Boyd-Barrett and Terhi Rantanen
    The Discourse of Cultural Imperialism - John Tomlinson
    International Communication at the Mass Media Level - Karl Erik Rosengren
    The Mythology about Globalization - Marjorie Ferguson
    PART SEVEN: MEDIA ORGANIZATION AND PRODUCTION
    Editor¿s Introduction
    A New Gatekeeping Model - Pamela J Shoemaker
    Making News - Gaye Tuchman
    Time and Typifications
    Does Serving the Market Conflict with Serving the Public? - John H McManus
    The Hollywood TV Producer - Muriel G Cantor
    PART EIGHT: MEDIA CONTENT
    Editor¿s Introduction
    Rhetoric of the Image - Roland Barthes
    Meaning and Ideology - Judith Williamson
    The Television Discourse; Encoding and Decoding - Stuart Hall
    The Ideal Romance - Janice Radway
    PART NINE: THE MEDIA AUDIENCE
    Editor¿s Introduction
    Three Phases of Reception Studies - Pertti Alasuutari
    Streamlining `Television Audiences¿ - Ien Ang
    Fandom as Pathology - Joli Jenson
    The Consequences of Characterization
    Needs as an Explanatory Factor of Television Viewing - Celia von Feilitzen
    The Future of the Mass Audience - W Russell Neuman
    PART TEN: MASS MEDIA EFFECTS
    Editor¿s Introduction
    Publicity and Pluralistic Ignorance - Elihu Katz
    Notes on the `Spiral of Silence¿
    Framing - Robert M Entman
    Towards Clarification of a Fractured Paradigm
    Children and Television Violence in the United States - Ellen Wartella, Adriana Olivarez and Nancy Jennings
    Entertainment as Media Effect - Dolf Zillmann and Jennings Bryant