Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.12.1989
Verlag
Oxford University PressSeitenzahl
208
Maße (L/B/H)
20.4/13.6/1.1 cm
Gewicht
180 g
Sprache
Englisch
ISBN
978-0-19-504087-6
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
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