The Business of Ethnography Strategic Exchanges, People and Organizations
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 71.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.02.2005
Verlag
RoutledgeSeitenzahl
240
Maße (L/B/H)
23.4/15.6/1.3 cm
Gewicht
371 g
Sprache
Englisch
ISBN
978-1-84520-195-1
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of this analysis is a firm belief in fieldwork and ethnography--terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. "The Business of Ethnography" is a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
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