Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
03.07.1992
Abbildungen
33 line illustrations, 47 tables
Verlag
University PressesSeitenzahl
384
Maße (L/B/H)
23.5/15.5/2.2 cm
Gewicht
726 g
Sprache
Englisch
ISBN
978-0-674-93716-1
"Video Economics" is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Owen and Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. They address the major issues affecting competitive advantage in the industry as well as such concepts as public good, economics of scale, and price discrimination. With each topic they present the economic tools required to analyze the industry.
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