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Promoting Your School Going Beyond PR

Fr. 132.00

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.01.2009

Herausgeber

Warner Carolyn

Verlag

Sage Publications

Seitenzahl

264

Maße (L/B/H)

28.6/22.1/1.9 cm

Gewicht

940 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-4129-5812-7

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

27.01.2009

Herausgeber

Warner Carolyn

Verlag

Sage Publications

Seitenzahl

264

Maße (L/B/H)

28.6/22.1/1.9 cm

Gewicht

940 g

Auflage

3. Auflage

Sprache

Englisch

ISBN

978-1-4129-5812-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: GPSR Kontakt

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  • Produktbild: Promoting Your School
  • Produktbild: Promoting Your School
  • List of Resources and Sample Documents
    Foreword by Jay Mathews
    Preface to the Third Edition
    Acknowledgments
    About the Author
    Part I. Establishing Communication
    1. The Foundation of Success
    The Communication Process
    Dealing With Perceptions
    Opinion Leaders
    Getting the Word Out
    2. Making Your Schools Stand Out
    Improving Your Image
    Strategic Planning: The Key to Organizational Success
    Developing a Marketing Plan
    Ideas to Help You Get Started
    References and Suggested Readings
    3. Internal Communication
    Techniques for Improving Staff Communication
    Techniques for Improving Student Communication
    References and Suggested Readings
    4. Publications/Electronic Communications
    Newsletters
    Technology Tools
    Monthly Calendar/Menu
    Parent/Student Handbooks
    Brochures and Flyers
    Language
    Suggestions for Better Writing
    References and Suggested Readings
    5. Media Relations
    Building a Working Relationship With Reporters
    Getting Your Story to the Media
    Writing a News Release
    Preparing a Media Tip Sheet
    Writing a Public Service Announcement (PSA)
    Dealing With Newspapers
    Using Television Effectively
    Working With Radio
    Tips for Talking to the Media
    References and Suggested Readings
    Part II. Building and Strengthening Partnerships
    6. Building Your Team
    Who Makes Up the Team
    Successful Teams Communicate Well
    The Leader as Facilitator
    Defining the Task
    Getting to Work
    References and Suggested Readings
    7. Involving Parents in School
    Effective Educators Seek Parent Support
    Ways to Involve Parents
    Changing Demographics of the American Family
    Hard-to-Reach Parents
    Parents Needed for Political and Economic Support
    References and Suggested Readings
    8. Community Outreach
    Getting the Community Involved
    References and Suggested Readings
    9. Rallying Support for Public Education
    Career and Vocational-Technical Education
    How State Coalitions Are Raising Support for Public Education
    10. Strengthening and Showcasing Instruction
    Cooperative Learning
    Authentic Instruction
    Problem-Based Learning
    Interdisciplinary Units
    Incorporating Technology
    Multiple Intelligences
    Assessment
    References and Suggested Readings
    Part III. Acknowledging Change
    11. Crisis Management
    Organizing a Crisis Planning Committee
    Developing a Crisis Plan
    School Crisis Team
    Managing the Crisis
    Communicating the Situation
    After the Crisis
    A Private Crisis
    References and Suggested Readings
    12. Data Gathering: Road Map for Accomplishments
    Types of Data Gathering
    Identifying Your Target Audience
    Deciding What to Ask
    Collecting Data From Other Sources
    Evaluating and Reporting the Results
    References and Suggested Readings
    13. Communicating With (New) Technology: Going Beyond Web Sites
    Techno Terminology
    Internet Behavior Tracking