Battle for Congress Consultants, Candidates, and Voters
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- Taschenbuch ausgewählt
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Sprache:Englisch
Fr. 38.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.03.2001
Herausgeber
James A. ThurberVerlag
Rowman & LittlefieldSeitenzahl
274
Maße (L/B/H)
22.9/15.2/1.6 cm
Gewicht
449 g
Sprache
Englisch
ISBN
978-0-8157-8463-0
" This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives. The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts, the strategy, theme, and message of each campaign, the consultants' decisionmaking, fund-raising, and spending, and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets."
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