Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design The Best in Cause-Related Marketing and Nonprofit Design
Fr. 61.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
Februar 2010
Verlag
Collins DesignSeitenzahl
288
Maße (L/B/H)
27.9/21.8/3 cm
Gewicht
1474 g
Sprache
Englisch
ISBN
978-0-06-176530-8
Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Wether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans,or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns. Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong "Livestrong" campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
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