Schwarz, F: Digital Marketing Communication in the Tourism I A Tool for Customer Acquisition
-
- Englisch ausgewählt
Fr. 75.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.02.2009
Verlag
VDMSeitenzahl
68
Maße (L/B/H)
22.3/15.1/1.2 cm
Gewicht
108 g
Sprache
Englisch
ISBN
978-3-639-10579-7
This text sets forth the strengths and challenges of
digital marketing
for the tourism industry, by addressing new
approaches to customer
acquisition. It covers the most common methods for
establishing an
effective online presence, and contrasts these with
current trends as
well as the future outlook of internet marketing as
it continues to
bridge ever greater geographical distances and
transform the
conventional roles of market and customer. The new
realities of the
online sphere enable marketers to precisely measure
the effectiveness
of digital advertising campaigns.
digital marketing
for the tourism industry, by addressing new
approaches to customer
acquisition. It covers the most common methods for
establishing an
effective online presence, and contrasts these with
current trends as
well as the future outlook of internet marketing as
it continues to
bridge ever greater geographical distances and
transform the
conventional roles of market and customer. The new
realities of the
online sphere enable marketers to precisely measure
the effectiveness
of digital advertising campaigns.
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