Produktbild: Zara and her Sisters

Zara and her Sisters The Story of the World’s Largest Clothing Retailer

Fr. 62.90

inkl. gesetzl. MwSt., Versandkostenfrei


Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

31.07.2009

Verlag

Palgrave Macmillan UK

Seitenzahl

288

Maße (L/B/H)

24.1/16.4/2.7 cm

Gewicht

638 g

Auflage

2009

Sprache

Englisch

ISBN

978-0-230-22991-4

Beschreibung

Rezension

Reviews for the Spanish Edition:

'The author of this book clarifies all legends about Zara in order to explain the key to success of a company that at first sold housecoats and later on has become the second biggest clothes seller in the world.' - El País

'Analyzing in detail the history of a company, especially if it is on active service, represents a very important action for those who have already begun to build their own businesses, work in other sectors but want to know more about other cases.' - ABC

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

31.07.2009

Verlag

Palgrave Macmillan UK

Seitenzahl

288

Maße (L/B/H)

24.1/16.4/2.7 cm

Gewicht

638 g

Auflage

2009

Sprache

Englisch

ISBN

978-0-230-22991-4

Herstelleradresse

Springer Palgrave Macmillan
Tiergartenstr. 17
69121 Heidelberg
DE
buchhandel-buch@springer.com

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  • Produktbild: Zara and her Sisters
  • Prologue - Introduction - A Place Called Arteixo... - An Entrepreneur Called Ortega... - And Some Ideas Gestating - A Family From a Garage in Search of Gaps in the Sector - The Concept Takes Shape: Manufacture Becomes Industrial - Market and Customerb& the Start and Finish of Everything - The First Attempt to Open a Shop Doesnbt Take... but the success of Zara Can be Seen - Logistics: The Challenge of Marrying Production and Distribution - Thinking Big: Galicia is too Small... - And Spain, too - Concepts Aimed at Reaching Everybody: Adding Chains - On the Road to the Stock Exchange - The Market Price - Isla for Castellano. The Light and Shade of a Scare in the Form of a Crisis - A Model for Management - Amancio, Inditex and the Future ... With the Family? - Epilogue - Appendix - Notes