CIM Coursebook 04/05 Customer Communications in Marketing
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- Englisch ausgewählt
Fr. 36.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
Oktober 2004
Verlag
Routledge Chapman & HallSeitenzahl
320
Auflage
2004-2005.
Sprache
Englisch
ISBN
978-0-7506-6187-4
Elsevier/Butterworth-Heinemanns 2004-2005 - "CIM Coursebook Series" offer you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to Marketingonline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings.
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