Return on Strategy: How to Achieve It!. by Michael Moesgaard Andersen

More and more companies are moving into the market of bridging the gap between differentiation and cost leadership (the mix between Porter's classic strategies). The new book will discuss and extend the concept of bridge-building strategies with disruptive effects by illustrating these strategies with a number of well known and new examples from Europe, Asia and the US and by outlining some basic principles of what it takes to execute a disruptive business model in a successful way.