Going Global An Information Sourcebook for Small and Medium-sized Businesses
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- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
Fr. 83.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Altersempfehlung
7 - 17 Jahr(e)
Erscheinungsdatum
25.08.2009
Verlag
Bloomsbury AcademicSeitenzahl
284
Maße (L/B/H)
23.4/15.6/1.5 cm
Gewicht
454 g
Sprache
Englisch
ISBN
978-1-59158-651-7
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
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