Internet Retail Operations Integrating Theory and Practice for Managers
Fr. 172.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
19.07.2011
Abbildungen
schwarz-weiss Illustrationen, Tabellen, schwarz-weiss
Verlag
Taylor and FrancisSeitenzahl
268
Maße (L/B/H)
23.5/15.7/1.9 cm
Gewicht
543 g
Sprache
Englisch
ISBN
978-1-4398-0091-1
The rise of the Internet as the first choice for retail shoppers presents new challenges for retailers and suppliers. This book details how information technology evolved to play such a role in retail supply chain networks, how this has impacted supply chain networks, and how this has changed service operations. The first part of the text addresses information technology in relation to service and retail industries. The second part covers how the new supply chain dynamics impacts traditional service and retail delivery, the costs involved, the impacts on customer service, and customer expectations. The third part presents case studies of how different retailers meet challenges.
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