Baker, M: Marketing Theory A Student Text
Aus der Reihe
Sage Library in Marketing
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- Hardcover
- Taschenbuch ausgewählt
- eBook
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Sprache:Englisch
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Verlag:Sage Publications
Fr. 71.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
01.03.2010
Verlag
Sage PublicationsSeitenzahl
448
Maße (L/B/H)
23.2/19/2.9 cm
Gewicht
812 g
Sprache
Englisch
ISBN
978-1-84920-466-8
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.
Summary of key features: - A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
Summary of key features: - A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
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