Produktbild: Accelerating Out Of The Grt Re

Accelerating Out Of The Grt Re How to Win in a Slow-growth Economy

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.02.2010

Verlag

McGraw-Hill Education Ltd

Seitenzahl

202

Maße (L/B/H)

22.2/14.6/3 cm

Gewicht

404 g

Sprache

Deutsch, Englisch

ISBN

978-0-07-171814-1

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

01.02.2010

Verlag

McGraw-Hill Education Ltd

Seitenzahl

202

Maße (L/B/H)

22.2/14.6/3 cm

Gewicht

404 g

Sprache

Deutsch, Englisch

ISBN

978-0-07-171814-1

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  • Produktbild: Accelerating Out Of The Grt Re
  • Introduction
    In The Aftermath of the Great Recession
    Part One What Happened and What Happens Next
    Chapter 1 The Damaged Economy
    How it Happened
    How Global Markets Absorbed So Much Risky Borrowing
    The Banking Sector Will Take Years to Recover
    The Overstretched Consumer
    Rebalancing of Global Trade Flows
    Depression Avoided, Recovery Limp
    Executives Expect a Long Period of Slow Growth
    Chapter 2 The New Realities
    The Return of the Interventionist Government
    The Emergence of the New Consumer
    A Turn In The Profit Cycle
    The Shake-Up of Industries
    The Battle Between Deflation And Inflation
    The Vicious Circle to Slower Growth
    Part Two What To Do
    Chapter 3 Even in the Worst of Times
    General Motors: A Quick, Decisive, and Comprehensive Response
    Chrysler: Making the Big Three
    Ford: Hurt By High Costs and Inflexibility
    The Rest of the Market: Also-Rans
    Chapter 4 Defense First
    Protect Financial Fundamentals
    Protect Business Fundamentals
    Protect Revenue
    After Defense, Think Offense
    Chapter 5 Go On The Offensive
    Focus on Innovation
    Capitalize on Changes in the External Environment
    Unleash Advertising and Marketing Power
    Take The Fight to Your Competitors
    Invest in the Future Through Opportunistic M&A And Strategic Divestments
    Employ Game-Changing Strategies
    Of the Creative Forces Of Destruction And Leadership
    Chapter 6 A New Managerial Mind-Set
    New Realities, New Managerial Mind-Set
    Leadership During a Crisis
    Rethinking What Globalization May Mean
    Honing Political Skills
    Revisiting The Social Contract
    Challenging The Shareholder-Value Mantra
    Redesigning Compensation Systems
    Redefining Corporate Governance
    A Different Perspective On Ethics
    Mobilizing For Growth
    Appendix A About Our Methodology And Sources
    Appendix B About Our Surveys
    Notes
    Bibliography
    Index
    About the Authors