List of Tables List of Figures List of Acronyms Acknowledgements Notes on the Contributors Introduction: J.Bartle & D.Griffiths Changing Voters or Changing Models of Voting?; J.Bartle Power as well as Persuasion: Political Communication and Party Development; D.Wring The Rise of Campaign Professionalism; M.Harrop The Fall and Rise of Constituency Campaigning; D.Denver & G.Hands The National Daily Press; C.Seymour-Ure British Political Broadcasting from 1945 to 1997: The Developing System; P.Goddard Referendum Campaigning; D.Griffiths Assessing Communications and Campaign Effects on Voters; J.Bartle Political Communications and Democratic Politics; P.Norris Index