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Produktbild: Volberda, H: Strategic Management

Volberda, H: Strategic Management Competitiveness & Globalization: Concepts & Cases

Fr. 98.90

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.04.2011

Verlag

Cengage ELT

Seitenzahl

816

Maße (L/B/H)

25.6/18.9/3.2 cm

Gewicht

1586 g

Sprache

Englisch

ISBN

978-1-4080-1918-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

18.04.2011

Verlag

Cengage ELT

Seitenzahl

816

Maße (L/B/H)

25.6/18.9/3.2 cm

Gewicht

1586 g

Sprache

Englisch

ISBN

978-1-4080-1918-4

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  • Produktbild: Volberda, H: Strategic Management
  • PART I: STRATEGIC MANAGEMENT INPUTS 1 Strategic management and strategic competitiveness 2 The external environment 3 The internal organization 4 Integrating internal and external resources PART II: REFINING THE STRATEGIC ACTIONS 5 Business-level strategy 6 Competitive rivalry and competitive dynamics 7 Corporate-level strategy 8 Strategic acquisition and restructuring 9 International strategy 10 Cooperative strategy PART IIII: IMPLEMENTATION OF STRATEGIC ACTIONS 11 Strategic leadership 12 Corporate governance 13 Organizational structure and controls 14 Strategic entrepreneurship 15 Strategic renewal PART IV: INEGRATIVE CASES List of in-text opening and closing cases CHAPTER 1 Opening Case Airbus + Boeing Closing Case The Nano within Tata Group: Tata Motors’ rise and a revolution in the global automotive industry CHAPTER 2 Opening Case Indian Oil Corporation Closing Case Does Google have the market power to ignore external pressures? CHAPTER 3 Opening Case Gazprom: Strong pipelines Closing Case RIM at the Edge: Privacy, Protection, Policy and Company Performance CHAPTER 4 Opening Case Muji: Designing with Markets Closing Case Japanese Manga, Publishers and Innovation Models CHAPTER 5 Opening Case Acer Group: Using a “Bare Bones” Cost Structure to Succeed in Global PC Closing Case BMW differentiates with MINI CHAPTER 6 Opening Case Vodafone Group PLC & Competition in the U.K. mobile phone network Closing Case GlaxoSmithKline: finding a balance between GSK’s strategic change with tactical implications CHAPTER 7 Opening Case Fosters’ Group Diversification into the Wine Business Closing Case The British Broadcasting Corporation (BBC) and Diversification Limits CHAPTER 8 Opening Case Cross-Border Acquisitions: Trends and Patterns Closing Case DaimlerChrysler is Now Daimler AG—The Failed Merger with Chrysler Corporation CHAPTER 9 Opening Case Entry into China by Foreign Firms and Chinese Firms Reaching for Global Closing Case Al Jazeera—Successful Transformation from a Regional to Global Channel CHAPTER 10 Opening Case Using Cooperative Strategies at IBM Closing Case BT and HP—Pursuing a successful strategic alliance CHAPTER 11 Opening Case Selecting a New CEO: The Importance of Strategic Leaders Closing Case Robert Polet, the ice cream man who made Gucci hot again CHAPTER 12 Opening Case Siemens Bribery Closing Case Europe’s Enron - Parmalat CHAPTER 13 Opening Case Restructuring Nestlé Closing Case Oticon’s ‘Spaghetti Organization’. CHAPTER 14 Opening Case The continuing innovation revolution at Nokia; The case of car navigation Closing Case The case of the Dutch Life Sciences sector CHAPTER 15 Opening Case Sustained strategic renewal at Royal Dutch Shell plc 1907-2009 Closing Case Novotel’s Transformational Renewal Journey