Govindarajan, V: The Other Side of Innovation Solving the Execution Challenge

“The Other Side of Innovation is packed with clear recommendations about how to put its findings into practice…" - Research Technology Management

“How do companies generate new ideas? And how do they turn those ideas into products? Hardly a week passes without someone publishing a book on the subject. Most are rubbish. But The Other Side of Innovation: Solving the Execution Challenge is rather good … In their new book [the authors] address two subjects that are usually given short shrift: established companies rather than start-ups and the implementation of new ideas rather than their generation." – The Economist

“…a veritable how-to guide for CEOs and entrepreneurs." – Inc. Magazine

“Excellent in-depth case studies…" “well-written book" “Summing Up: Recommended" - CHOICE Magazine