The Business of Research RCA and the VideoDisc
-
- Hardcover
- Taschenbuch ausgewählt
-
Sprache:Englisch
Fr. 47.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
29.11.2011
Herausgeber
Louis Galambos + weitereVerlag
Cambridge AcademicSeitenzahl
274
Maße (L/B/H)
22.9/15.2/1.7 cm
Gewicht
380 g
Sprache
Englisch
ISBN
978-0-521-36821-6
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.