Entrepreneurship
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- Englisch ausgewählt
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Auflage:2. Auflage
- 2. Auflage Fr. 341.00 ausgewählt
- 3. Auflage Fr. 323.00
Fr. 341.00
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Verlag
John Wiley & Sons IncSeitenzahl
632
Maße (L/B/H)
25.3/20.6/2.2 cm
Auflage
2. Auflage
Sprache
Englisch
ISBN
978-0-470-45037-6
Entrepreneurs and small businesses create most of the jobs in the U.S. economy and account for almost half the GDP. They are ubiquitous, and so integral to the economy that almost every student will work in one way or another with entrepreneurs and small businesses after graduation. William Bygrave and Andrew Zacharis' Entrepreneurship 2nd edition provide students a solid foundation--not only for starting their own firms, but also for dealing with startups as investors, bankers, accountants, lawyers, customers, vendors, employees, landlords, and in any other capacity.
Entrepreneurship 2e combines concepts and cases to present the latest theory about entrepreneurship and relate actual experiences. The concepts cover what would-be entrepreneurs need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text.
Entrepreneurship 2e combines concepts and cases to present the latest theory about entrepreneurship and relate actual experiences. The concepts cover what would-be entrepreneurs need to know to start and grow their businesses. Additionally, the cases illustrate how real entrepreneurs have gone out and succeeded. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, building it into a viable business, and eventually harvesting it. Any student, "would-be entrepreneur" or not, will benefit from the lessons in this text.
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