Coombs, W: Ongoing Crisis Communication Planning, Managing, and Responding
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- Englisch ausgewählt
Fr. 78.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
März 2014
Verlag
Sage PublicationsSeitenzahl
248
Maße (L/B/H)
23/15.4/2.2 cm
Gewicht
346 g
Sprache
Englisch
ISBN
978-1-4129-8310-5
Crisis communication is the life blood of crisis management: when communication is ineffective so is the crisis management effort. This book emphasizes the role of communication throughout the crisis management process. W. Timothy Coombs uses a three-staged approach to crisis management - pre-crisis, crisis, and post-crisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. New to the Third Edition: . A new chapter on the Internet and social media, showing how it has become both a tool for recognizing warning signs as well as a key channel for communicating with stakeholders during a crisis . Updated discussion throughout to reflect the importance of the online world: The book explores the concept of paracrisis; covers online preparations organizations should make; considers the effects of social media on the crisis response; and explores the emergence of online memorials . Integrates crisis management with three other proactive management functions - issues management, risk management, and reputation management - demonstrating that the best way to manage a crisis is to prevent one . A new epilogue summarizing key lessons for managers from the vast crisis communication research literature. Key Features: . "What would you do?" cases are included throughout. With information from a real crisis event, a series of questions allow students to apply concepts in the chapter to the case . Discussion Questions are provided at the end of each chapter, helping readers extend their understanding of the material.
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