Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
13.10.2011
Verlag
ApressSeitenzahl
248
Maße (L/B/H)
23.3/19.1/1.5 cm
Gewicht
439 g
Auflage
1st ed.
Sprache
Englisch
ISBN
978-1-4302-3590-3
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
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