Premier League Pricing An investigation of spectator ticket pricing strategies of football clubs within the English Premier League
-
- Englisch ausgewählt
Fr. 67.90
inkl. gesetzl. MwSt.,
Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
22.04.2011
Verlag
LAP LAMBERT Academic PublishingSeitenzahl
72
Maße (L/B/H)
22/15/0.5 cm
Gewicht
125 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-3-8443-2526-3
This book explains the current and possible future spectator ticket pricing strategies of clubs from the English Premier League (EPL), the world¿s most successful football league. It shows what variables and considerations EPL clubs use when deciding what prices they should charge for their tickets. Possible future pricing strategies will focus on those currently used in the airline and hotel industries, namely revenue management and dynamic pricing. Its primary goal is to investigate whether dynamic pricing could be utilized as a future ticket pricing strategy for English Premier League clubs, and if so what are the benefits and how could it be achieved? The book has three central sections. The first introduces a theoretical framework for a systematic approach to strategic pricing. The second section uses that framework to investigate how EPL clubs construct their ticket pricing strategies and from what basis of information they use to formulate these prices. The third section focuses on future possible strategies and whether dynamic pricing could be utilized by EPL clubs.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.