EBusiness & eCommerce Managing the Digital Value Chain
-
- Hardcover
- Taschenbuch ausgewählt
- eBook
Fr. 107.00
inkl. MwSt,
Beschreibung
Details
Einband
Taschenbuch
Erscheinungsdatum
19.10.2010
Abbildungen
X, 98 illus., schwarz-weiss Illustrationen
Verlag
Springer BerlinSeitenzahl
222
Maße (L/B/H)
26/19.3/1.3 cm
Gewicht
409 g
Auflage
2009
Übersetzt von
Elizabeth Gosselin
Sprache
Englisch
ISBN
978-3-642-10039-0
This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study.
The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.
Unsere Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Erste Bewertung verfassen