The High-Profit Selling Win the Sale Without Compromising on Price
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
15.02.2012
Verlag
MCGRAW-HILL ProfessionalSeitenzahl
290
Maße (L/B/H)
22.9/15.2/1.8 cm
Gewicht
474 g
Sprache
Englisch
ISBN
978-0-8144-2009-6
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on "profit sales" that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you'll learn:
- how to avoid negotiating, actively listen to customers,
- match the benefits of products or services with customers' needs and pains,
- confidently communicate value,
- and ensure prospects are serious and not shopping for price.
Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
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