• Produktbild: The High-Profit Selling
  • Produktbild: The High-Profit Selling

The High-Profit Selling Win the Sale Without Compromising on Price

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

15.02.2012

Verlag

MCGRAW-HILL Professional

Seitenzahl

290

Maße (L/B/H)

22.9/15.2/1.8 cm

Gewicht

474 g

Sprache

Englisch

ISBN

978-0-8144-2009-6

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

15.02.2012

Verlag

MCGRAW-HILL Professional

Seitenzahl

290

Maße (L/B/H)

22.9/15.2/1.8 cm

Gewicht

474 g

Sprache

Englisch

ISBN

978-0-8144-2009-6

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The High-Profit Selling
  • Produktbild: The High-Profit Selling
  • From the contents:
    INTRODUCTION 1

    CHAPTER 1: You Are Hurting Your Profit 5
    What Is This Book Worth to You? 7
    To Maximize Profit, Change How You View Your
    Customers 8
    It's Time to Look in the Mirror 9
    Your Confidence Drives Your Attitude 11
    Can a Company Asking a Higher Price Really Win? 12
    People Don't Buy-They Only Invest 13
    Forget About Your Competition 15

    CHAPTER 2: ''Profit'' Is Not a Dirty Word 17
    Are You Chasing the Shiny Object? 18
    Do You Think ''Profit'' Is a Dirty Word? 20
    How Do We Define Profit? 21
    What Does ''Immediate Profit'' Mean? 21
    What Is Your Customer Worth Down the Road? 24
    Calculate Your Customer's Profitability Sustainability
    Factor 26
    A Big Order at the Wrong Price Isn't Worth It 28
    Intellectual Profitability Adds Up 30
    Minimize the Profit Takers 32
    ''Profit'' Is a Beautiful Word 34

    CHAPTER 3: Use Needs and Benefits to Command a
    Higher Price 36
    Chasing the Shiny Object 38
    Determining the Customer's Needs and Benefits 39
    Separating Good Information from Bad 44
    What We Can Learn About Needs and Benefits from
    Apple 45
    Using Follow-Up Questions to Categorize a Customer's
    Needs 47
    Needs? Benefits? What's the Difference,
    Anyway? 47

    CHAPTER 4: Creating Real Value Using Your Price
    Point 54
    Forming Real Value Around Price 55
    Creating the Price Point 56
    The Power of the Ultra-Price Package 57
    Ultra-Prices and a Salesperson's Beliefs 60
    The ''No Negotiation'' Philosophy 61
    Sales Managers: Don't Empower Salespeople to Give
    Away Profit 63
    Where Does the ''No Negotiation'' Policy Work
    Best? 64
    Rules for an Effective ''No Negotiation'' Policy 65
    Making the ''No Negotiation'' Policy Work, Despite So
    Many Rules 70
    Using Time to Drive Value 71

    CHAPTER 5: Prospecting That Works 74
    Past Growth Doesn't Guarantee Future Growth 75
    Finding New Customers Is Not an Optional Job
    Activity 76
    Prospect or Suspect? Do You Know the
    Difference? 77
    Is Prospecting Ingrained in Your Daily Routine? 77
    Can't Prospect? Then You Can't Sell 78
    What Is a Prospect? 79
    Not All Prospects Are Created Equal 80
    Assumptive vs. Inquisitive 81
    Tactical Comments and Questions: The Price
    Squeeze 86
    Strategic Questions Lead to Long-Term
    Relationships 87
    Aim High When Prospecting 88
    Make Prospecting Part of Your Daily Routine 88
    Holiday Prospecting 89
    Just Do It 92

    CHAPTER 6: Sell More by Talking Less 93
    How Professional Buyers Use Silence 94
    Give Control to the Customer 95